My name is Jonathan Ellis. I was extremely lucky to be born as a third generation McDonald’s franchisee. Rodgers Ellis, “Papa” was the son of a Missouri chicken farmer and went on to become one of the original franchisees of the McDonald’s franchise system in Texas, 1969.

Fast forward 50 years, 82 Restaurants, and 3 generations of McDonalds Growth…I loved every part of growing up with the Arches, working in the restaurants from an early age…I knew this was something special…but it always felt like Dad and Papa’s story…

A few Texas hurricanes later, Dad sold his locations in 2018 after Hurricane Harvey; I went off on my own and shortly went belly up as an owner operator of several Sylvan Learning franchises…unfortunately due to the Covid-2020 fallout. We don’t believe in rolling over. We believe in rolling up our sleeves. Sarah Ellis, my beautiful wife, and I created a lash concept as a Covid pivot to help pay dead rent with the 3 leases we couldn’t shake…we opened “Lash Goddess” on Black Friday 2020 in Bastrop, Texas in the same space as a once thriving Sylvan Learning Center.

Fast forward through all the chaos of the last 3+ years and we operate 4 locations, and are now actively and successfully selling “Honest Lash” franchises in Texas…